11 October 2006

As a Marketeer I use the web a lot


... and this means I come across a lot of websites and as this is my profession I look for cool idea, clever ways of satisfying customer needs and making a healthy profit.

But there are just some companies that seem brilliant on the outside.  Slick marketing, call centres, information packs.  One companies that really surprised me was TalkTalk

My father, who has been online for ages on a dial up had finally decided to move to Broadband.  It had come down in price and this was a thought out decision.  The phone service was moved and broadband was ordered.

He is still not connected.  It is over 5 weeks.  He has paid their expensive tech support phone number help lines and even wrote a letter to their CEO. 

After Poor and quite embarrassing service, he has since cancelled all contact with them

I think this is shocking.  Surely a man in his 50's at home is their ideal audience.  How a company can look great on the outside and fail so badly.  From his experience - AVOID TALK TALK !

Anyone else had any experiences with them - good or bad?

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