I have a mate called Greg, who doesn't understand what I do during working hours!
Then I realised I don't really know either. But that's not the point - so, I thought I would try to define what SEO is.
First of all it is an accronym for 'Search Engine Optimisation'. SEO, is a subset of website marketing, focuses on optimising all of the aspects that affects rankings in the major search engines.
Optimisation involves researching the right terms to target (keywords), designing/modifying the sites architecture, on and off page content, linking, promotion programmes for the sites to be search-engine friendly etc etc. (Not an exhaustive list - but you get the idea)
It also includes coding standards, web usability, feature development, legal requirements, ensuring the website does what it needs to do !
Then based on reporting and evaluation make all necessary changes.
This is the simple definition - does it make sense??
4 comments:
So what is it you do again?
So what is it you actually do then!?!
I sit around and play on the internet, talk in jargon and get paid for it. Often quote playing with websites is research?
so why is it you always have to use me as an excuse to put rubbish on your Blog-thingy?
fancy a pint tonight?
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